Refreshmints – Brand Development

Category: Communication/ Motion
Role: Graphic Design

Old fashioned, timeless and nostalgia are the words that influenced the design direction.  I chose to develop a mint tin package that recognized the tactility and value of the metal tin.  I wanted to develop a wordmark that would become recognizable as the brand.  Focusing on making the ‘R’ in Refreshmints memorable and iconic, I further placed it on the face of the tin embossed.